Guest blogging is a great way for your business to increase its search engine visibility and to reach niche audiences. It involves finding relevant blogs and writing original articles to submit to them. Although it can be time-consuming, the process is easy: you search for blogs, write an article, pitch it and wait for editors to give feedback. Wash, rinse, repeat.
These tools will help you manage guest blogging more effectively if you are a small business owner.
Ann Smarty, Search Engine Journal author, created MyBlogGuest. You can connect to other bloggers looking for guest-written articles on a variety of topics. MBG’s article gallery allows you to upload articles to a database. This database is filtered according to category, and allows blog owners to choose articles for publication.
BloggerLinkUp is another tool that allows guest bloggers to create guest blogs. It offers simple solutions for guest bloggers who want to increase traffic and exposure. There are three contact forms available: one to offer guest posts, one for reviewing products/services and one for announcing contests or giveaways. Once you have completed the form, a message is sent to BloggerLinkUp, which generates leads that will allow you to find bloggers who will publish your guest article.
GroupHigh can be described as “blogger outreach software”. It allows you to create and manage your own network of publishers and bloggers. It personalizes your pitch and automates the process for researching blogs (based upon topics, content, and location), to which you can submit articles. You will also be notified whenever your brand is mentioned in a post.
HARO stands to help a reporter out, which is exactly what this online public relations service does. It can be used as a guest blogger tool. However, HARO can facilitate media pitches and expose you brand/business to media companies and national news agencies. Packages start at $19 per month. This sends you real-time opportunities for publicity directly to your inbox from journalists looking for sources. You can respond to these journalists, tell your story, and promote your business if they recognize you as a suitable match. Bite Size PR can help you outsource this for $89 per month. They will monitor services such as HARO and respond to reporters for you.